The 7 Reasons Your Business Needs it

August 17, 2020, Author: Sahil Bugarith
Has Your Business been struggling online?
There are several reasons that you would want to implement Google AdWords into your online business or the online home for your service-
based business.
This is thanks to Google and their algorithm. Google, maybe first and foremost a search engine, but the way Google generates money is by
allowing users to advertise on their search platform to outperform their competitors. This form of advertising is not only effective but highly
necessary in the modern-day internet. It is a result of countless users as well as the length of time which it takes a website to rank based simply on SEO.
Below we will discuss the 7 MAIN reasons why Google Ads are so important for your business, a Dutch Ink looks into the world of Google
Advertising and just how effective it will be for your business.
The Benefits of Google AdWords
1. AdWords Works Faster Than SEO
Google AdWords works faster than SEO. Both SEO and Google AdWords are search engine marketing strategies to generate more traffic and leads. But, a well-optimized AdWords campaign can work much faster for a business to get the much-coveted first spot in search.
These are the reasons using AdWords is Faster:
  • You can focus on multiple keywords at a time.
  • You can turn the campaign on or off whenever you want to.
  • Ads which appears on the top of the page get immediate visibility.
  • Unlike traditional advertising (newspaper and print ads), Google Ads will allow you to track your results in real-time at a far cheaper rate than any Newspaper advertisement.
On the other hand, search engine optimization, though very beneficial, is a long-term process. To rank for any keyword, it requires a lot of
perseverance and a lot of well-written articles, and backlinks. And even then, it takes a while for them to gain the necessary authority.
Simply put. ads give you instant visibility at an instant cost, whereas SEO would give you long term success, depending on the effort you put on the quality of your content.
Dutch Ink is not here to debate one strategy’s benefits over the other. You need to use both simultaneously, but be realistic about the success time frame, and the effort/money that would be needed for both. Overall we implement a monthly SEO strategy with clients, combined with a Steller Google AdWords Campaign which is run continuously.
2. Increase brand awareness
Google AdWords, in addition to boosting traffic, clicks, and conversions, is also an efficient way to tell people about your brand. To verify this, Google partnered with Ipsos to run a study across 12 verticals, right from automobiles to retail. It was discovered that search ads lift top-of-mind awareness by an average of 6.6%.
Source: Google
When it comes to SEO, your rank also depends on the number of your brand name searches and its variations. That’s another reason you
should aim to increase brand awareness through search, as well as display ads.
3. Reach more customers through their Gmail Inbox
One of the most used marketing strategies in every
business is
email
marketing, which
is why Gmail ads can be helpful as well. In September 2015, Google integrated native Gmail ads with Google AdWords and made it available to all advertisers, which means you can reach more prospects through their Gmail inbox.
Usually, Gmail ads appear on the promotion tab, but sometimes you can see it on the social tab too. These ads run on both desktops and mobiles. Since Gmail ads generally cost much less than search ads, if you have a small budget, then you can try Gmail ads as well.
Mobile Gmail ad:
4. Reconnect with visitors of your website
One of the coolest benefits of Google AdWords is reconnecting with your website visitors. Let us elaborate
You might have window shoppers on your website. These are people who have visited all the pages on your website but haven’t taken any action. How do you remind them of you and what you could do for them? Enter Display Remarketing and RLSA campaigns.
a. Remarketing on display network:
This helps advertisers target visitors on different advertising-supported websites using banner images. Assume you run a travel business and a visitor is looking for Thailand packages. But for some reason, he decides to leave without purchasing. You can just create a remarketing list like the one below to target him.
Similar to remarketing lists, you can create suppression lists as well (as shown above). These suppression lists ensure that you target new leads and not run ads for those who have already converted.
b) Remarketing on search network:
RLSA stands for Remarketing Lists for Search Ads. As the name indicates, it runs remarketing campaigns on the search network, much like
display remarketing. Additionally, the advertiser needs to add keywords in this campaign. By doing so, Google ads can match the user’s search query with the keyword and remarketing list. This will help Google to show relevant ads for each search query.
Since visitors have already visited your website, there are more chances of converting them to leads when they see your remarketing ads also.
5. Measure your performance consistently
It is very difficult to measure the outcome of traditional advertisements like newspapers, radio, broadcast television, cable television, outdoor
billboards, brochures etc. Also, they are much more expensive than Google AdWords. You can’t control your budget and spend. Additionally,
you wouldn’t know the source of the leads coming from these media, unless your customer chooses to divulge it. As a result, it would be very
difficult to calculate ROI from traditional media.
But, AdWords, on the other hand, would tell you exactly what happened with the campaign. You would know:
  • Who clicked on your ad.
  • How many leads have been generated?
  • How much traffic you have got from AdWords to your website.
  • Which keyword generated the most traffic and leads.
  • How much does it cost you per lead?
This would help marketers understand what worked and what didn’t. Using this information, you can then tweak your campaigns until you
achieve optimal results.
6. Explore more using your ads
Confused with the title? As we said, there is a lot more to explore when you link your Google AdWords account with your Google Analytics
account. AdWords is a great platform but it won’t let you know what people do after clicking the ads. But, Google analytics would help you
understand,
  • How long a visitor stayed on a page
  • How many pages have been visited
  • The bounce rate of your landing page
  • Details about new visitors and returning visitors and much more.
By linking them together, Dutch Ink will have a lot more data on hand. We can measure the complete performance of Google ads. He/she can pause the non-performing keywords/campaigns/ads and try different variations to boost your results. This data would also help in writing more articles/posts using keywords that performed best for your business. Using those keywords you can rank better for organic search as well.
7. Tackle your competition better
When someone searches for something related to your product/services online, and you aren’t running ads, but your competitors are, then that means trouble for you. You’ll lose business almost instantly.
You need to keep an eye on them to see how they are promoting their business, what kinds of ads they run etc. The transparent system of
Google AdWords helps you do this. Grab the opportunities that come your way and make yourself stand out from your competition.
Now you have reasons to advertise on Google AdWords. But let’s discuss if this platform makes sense for you at all.
Thanks for checking out this awesome Dutch Ink Blog on Google Adwords!
Please get in contact with us HERE to find out more about our pricing and how we can get your brand and business topping Google Searches Today!
Kind Regards
The Dutch Ink Team
Written by Sahil Bugarith

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